Life Insurance Selling Quicktips
July 14, 2010 Subscribe | Follow us on Twitter! Follow us on Twitter!

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Use referral events to meet new prospects

By Bill Cates
Referral Coach International

I think it's no longer enough to settle for referred leads. We want introductions or connections to our new prospects.

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Editor's Blog

Brian Anderson

SEC Rule 151A: Industry deserves credit for challenging a misguided threat

By Brian Anderson

Hopefully you've heard by now that a federal appeals court on Monday vacated SEC Rule 151A, effectively putting an end to a couple of intense years of worry among the indexed annuity marketing community.

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David Saltzman's Blog

David Saltzman

A Lesson from LeBron

By David A. Saltzman, RHU, DIA

In a primetime special on ESPN last Thursday night, LeBron James became the latest in a series of Cleveland heartbreakers. James' search for a new basketball home became a typical American supersized soap opera.

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Richard Hoe's Blog

Richard Hoe

A death of capitalism

By Richard Hoe, ChFC, CLU, AEP

The former CEO of Barnes & Noble and his family has been much in the news of late. It seems as if someone outside of the family — just an average Joe like you or me, only with apparent control of a fair sum of money — wishes to buy B&N stock, a lot of it.

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Marketing Tips

Insurance advisors get savvy with A/B testing of e-mail marketing

By Wendy Lowe
Campaigner

One of the staple techniques of e-mail marketing is the special offer. It can be a lot of different things, including a percentage discount, a limited time rate, or it can be something free you offer as part of the policy.

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Person of the Week

Jeannee Hoppe

Allianz Life hires Jeannee Hoppe as senior director of Market Management and Product Innovation

Allianz Life Insurance Company of North America (Allianz), Minneapolis, has named Jeannee Hoppe as the new senior director of Market Management and Product Innovation.

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Product of the Week

Guardian widens availability of critical illness plans

The Guardian Life Insurance Company of America (Guardian), New York, has recently made several enhancements to its critical illness plans aimed at increasing flexibility and giving access to more employees.

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