Web Exclusive
Use referral events to meet new prospects
By Bill Cates Referral Coach International
I think it's no longer enough to settle for referred leads. We want introductions or connections to our new prospects.
Editor's Blog
SEC Rule 151A: Industry deserves credit for challenging a misguided threat
By Brian Anderson
Hopefully you've heard by now that a federal appeals court on Monday vacated SEC Rule 151A, effectively putting an end to a couple of intense years of worry among the indexed annuity marketing community.
David Saltzman's Blog
A Lesson from LeBron
By David A. Saltzman, RHU, DIA
In a primetime special on ESPN last Thursday night, LeBron James became the latest in a series of Cleveland heartbreakers. James' search for a new basketball home became a typical American supersized soap opera.
Richard Hoe's Blog
A death of capitalism
By Richard Hoe, ChFC, CLU, AEP
The former CEO of Barnes & Noble and his family has been much in the news of late. It seems as if someone outside of the family — just an average Joe like you or me, only with apparent control of a fair sum of money — wishes to buy B&N stock, a lot of it.
Marketing Tips
Insurance advisors get savvy with A/B testing of e-mail marketing
By Wendy Lowe Campaigner
One of the staple techniques of e-mail marketing is the special offer. It can be a lot of different things, including a percentage discount, a limited time rate, or it can be something free you offer as part of the policy.
Person of the Week
Allianz Life hires Jeannee Hoppe as senior director of Market Management and Product Innovation
Allianz Life Insurance Company of North America (Allianz), Minneapolis, has named Jeannee Hoppe as the new senior director of Market Management and Product Innovation.
|
Product of the Week
Guardian widens availability of critical illness plans
The Guardian Life Insurance Company of America (Guardian), New York, has recently made several enhancements to its critical illness plans aimed at increasing flexibility and giving access to more employees.
|