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The LEAD - Your daily prospecting and sales tip from the experts at Senior Market Advisor
 

May 26, 2011

TIP OF THE DAY

Advisor marketing: Become an ACE

Today I want to share with you a quick idea from the book "Creating Trust," co-authored by Matt Zagula and Dan Kennedy. It deals with the concept of the ACE (authority, celebrity and exclusivity) principle and how to create it with prospects.

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