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The LEAD - Your daily prospecting and sales tip from the experts at Senior Market Advisor
 

March 31, 2011

TIP OF THE DAY

Talkin' about my generation? Using cultural references in marketing

"Pay no attention to that man behind the curtain," I heard a marketing consultant say in a recent meeting. I knew he was quoting the scene from "The Wizard of Oz." But judging by the puzzled looks on their faces, the 20-somethings in the meeting had no idea what he was talking about.

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