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March 18, 2011
TIP OF THE DAY
It's so easy to get a name and run with it, isn't it? You call the "name," and you receive a "Who are you?" If you just get a name, your call is cold. Period. It's pretty routine in our business for someone to say, "Hey, I know him, just give him a call and tell him I told you to call." Brrr ... that call is cold.
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