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The LEAD - Your daily prospecting and sales tip from the experts at Senior Market Advisor
 

March 18, 2011

TIP OF THE DAY

Advisors: Get the referral, get the introduction

It's so easy to get a name and run with it, isn't it? You call the "name," and you receive a "Who are you?" If you just get a name, your call is cold. Period. It's pretty routine in our business for someone to say, "Hey, I know him, just give him a call and tell him I told you to call." Brrr ... that call is cold.

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