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%%fullname%%,

I'm excited to announce our five Broker of the Year finalists. From focusing on consumer-driven health plans to creating effective communication strategies, find out what these brokers are doing different. We'll announce the winner at our Benefits Selling Expo on May 10—I hope you'll be with us in San Antonio to see it live!

This issue also digs into new research from Willis Group Holdings about the cost health reform will have on employers. From the look of things, employers are already struggling with reform, even if they don't have all the facts yet. A handful of employers say their costs have risen in excess of 5 percent since 2010 in accordance with—and anticipation of—reform.

Speaking of, will ACOs—a big part of health reform—kill health insurance companies? We've got both sides of the argument.

And check out the issue's section on disability insurance—you'll read coverage on disability insurance as a missed opportunity, why workers aren't buying coverage and how to simplify the sell.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

Meet the 2012 Broker of the Year finalists

February 2012 Benefits Selling Meet five brokers who are changing the industry.
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In This Issue

Meet the 2012 Broker of the Year finalists

 

Cost (out of) control

 

Are carriers doomed?

 

Demystifying temporary medical insurance

 

Storeylines
By Denis Storey

 

What's Next
By Bonnie Brazzell and Gil Lowerre

 

Competitive Advantage
By Marty Traynor

 

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Cost (out of) control

The only thing people in the benefits biz seem to be talking about is the implications of health reform. What will happen (if, of course, it still does happen)? Will employers drop coverage for their employees? What about grandfathered status? And, most importantly, just how much is this whole reform thing gonna cost us?
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Are carriers doomed?

The mainstream media predicts ACOs will kill health insurance. Others aren't so sure.
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Demystifying temporary medical insurance

There still is a large and growing need for STM even in light of the changes in the marketplace.
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Storeylines
By Denis Storey

The worst case scenario
We've just witnessed a milestone in the history of the Supreme Court.
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Selling Benefits
By Brian Hicks

Personal slogans are cheesy—and you need one
A good slogan succinctly communicates a broader message, attitude or philosophy; and experts say the best ones prompt us to action. What's yours?
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Retirement Redefined
By Chris Carosa

Five steps to a better IPS for the 401(k)
The traditional IPS lacks flexibility. It's time to build a 21st century investment policy statement.
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