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Reid Rasmussen knows about the worst of government-run health care. He's from Canada, after all. But he's also the same guy who started his own business right before reform became law. Where others see red tape, he sees revenue. Read his story.

Plus, welcome to enrollment season. With rising costs, tough calls await employers this year. See what's coming down the pike, and what you can do to help.

And speaking of tough calls, can Medigap survive? In an age of Medicare Advantage plans, is Medigap a dinosaur? Or is it poised for growth?

Finally, I was happy to see some of you at our Benefits Selling Expo in May! If you missed it, read our post-show report.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

From dusk 'til dawn

February 2012 Benefits Selling Reid Resmussen is one of the few who'll say it: Reform's been good for him. Of course, he's quick to clarify.
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In This Issue

From dusk 'til dawn

 

Medigap's last gasp?

 

5 reasons to enroll in an HSA

 

Escalating costs. Tough decisions.

 

Storeylines
By Denis Storey

 

Selling Benefits
By Brian Hicks

 

Competitive Advantage
By Marty Traynor

 

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Medigap's last gasp?

Are Medigap plans still a player in the Medicare health insurance market?
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5 reasons to enroll in an HSA

As HSAs continue to grow in popularity, more and more employers are considering this option for their employees.
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Escalating costs. Tough decisions.

Firms pay for less health care on workers' behalf. That's the major enrollment theme of 2012, a continuation of trends the industry has seen for multiple years.
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Storeylines
By Denis Storey

Forget Coke, I'd like to buy the world a scale
Fat people are inherently unhealthy. They make health care — and our tax bills — more expensive as a result.
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Selling Benefits
By Brian Hicks

I sold cancer when cancer wasn't cool
I thought everyone appreciated the value of voluntary benefits as much as I do. But it actually has an image problem.
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Competitive Advantage
By Marty Traynor

Brokers under pressure
Brokers are under pressure. Do you know how to deal?
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