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Ever wonder why Disney and Warner Bros. became so popular? It's simple. People love cartoons. And apparently, they even love them when they're selling insurance. Read our January cover story to find out why cartoons are such a powerful sales tool.

And speaking of popular, the iPhone changed the way the world lives. Find out why thinking like Steve Jobs can teach medical carriers about product integration.

Plus, check out this month's consumer driven section — you'll read about companies doing their part to navigate the often confusing health insurance world, and find out how you can double the impact of your wellness program (without adding cost).

Best regards,

Tamara Patterson Publisher, Benefits Selling 720-895-4988 [email protected]

Feature Story

Who would you buy from?

Research reveals that maybe when it comes to insurance and other financial products, more human might not be more successful. Click to continue... Retweet!

Bridge the gap

More brokers than ever are turning to gap plans to plug the holes.
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Balance client expectations

Most of us would never retain a lawyer who promised we would be her "24th most important case this month." But the reality is that good attorneys take every case seriously.
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Your guide to health care

Even health care requires a guide—someone who can show you around, speak the language and understand the laws and customs.

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