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Well, it happened. The Supreme Court upheld the Patient Protection and Affordable Care Act, ending the long debate that divided a country, terrified brokers and confused everyone else—at least, technically speaking. So now what?

I'd also like to introduce you to Ted Tafaro, a man with a job much cooler than yours. He actually makes insurance look interesting, even to those outside of the business. The president and CEO of Exceptional Risk Advisors in Mahwah, N.J., insures high-end professionals—anyone from a real-life surgeon to an actor playing one on television. Read his story.

Also, ever find yourself thinking about the generation gap? For the first time in history, four generations of employees are on the job, and they all have different preferences when it comes to communication.

This month, you'll also find tips on cross-selling additional employee benefits and how to conduct a dependent eligibility audit.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

The $75 million man

February 2012 Benefits Selling Even without his $75 million book of business, Ted Tafaro somehow makes his job look cool.
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In This Issue

The $75 million man

 

It's the law

 

Got dependents? Prove it

 

The business of cross-selling

 

Storeylines
By Denis Storey

 

Selling Benefits
By Brian Hicks

 

Competitive Advantage
By Marty Traynor

 

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It's the law

It was just a few weeks ago that the long debate that had divided a country, terrified brokers, and confused many Americans finally ended—at least, technically speaking.
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Got dependents? Prove it

Eligibility audits cut costs. Not benefits.
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The business of cross-selling

Every broker knows cross-selling additional employee benefits can be lucrative. But sometimes it makes more business sense—for both the client and the broker—if certain benefits are sometimes sold separately.
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Storeylines
By Denis Storey

Where did our love go?
All those stories that trickled out after the ruling made me sick to my stomach.
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Selling Benefits
By Brian Hicks

What's your rejection reaction?
"How you handle rejection will define your career." The old agent who taught me the business told me that on my first day, after we had heard "no" a dozen times.
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Competitive Advantage
By Marty Traynor

Worksite or voluntary or...benefits?
One question that seems to keep coming up is whether products are "worksite" products or "voluntary" products. Let's analyze the difference.
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