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After announcing the 2011 Broker of the Year finalists in our last issue, it's time to announce our winner. Read about Mark Lacher, who tells us how his business is all about the clients and not about him. Mark's honor was announced at the 2011 Benefits Selling Expo in early April, which you can also read about in this issue.

Also, think flexible spending accounts are supposed to be ... flexible? With new rules in place — such as prescriptions now required for over-the-counter drugs — think again. Many benefit administrators worry that new rules are making FSAs less attractive to both employees and employers.

And don't forget to check out the results of the Benefits Selling 2011 Health Care Survey, which examines just how brokers and regulators are trying to find their way one year after the passage of health care reform.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

2011 Broker of the Year

January cover - Benefits Selling Many brokerage firms see employee benefits as just that — employee benefits. But Lacher, the 2011 Broker of the Year and partner at Lacher & Associates in Souderton, Penn., approaches benefits with his clients' overall strategic goals in mind.
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In This Issue

2011 Broker of the Year

 

Flexible spending

 

Benefits Selling 2011 Health care survey

 

Pet Insurance: Growing in popularity

 

Blazing Sales
By Alan Katz

 

What's Next
By Bonnie Brazzell and Gil Lowerre

 

Competitive Advantage
By Marty Traynor

 

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Flexible spending

Flexible spending accounts let employees spend pre-tax dollars on out-of-pocket medical expenses: co-pays, eyeglasses, and other items not directly covered by health insurance.
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Benefits Selling 2011 Health care survey

One year after the passage of health care reform — embodied in the blockbuster Patient Protection and Affordable Care Act (ACA) — it's still difficult to see just what form it will take and, more important, what kind of impact it will have on the marketplace.
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Pet Insurance: Growing in popularity

According to JoAnne Novak, vice president of new business development and employee benefits for Hartville Group, another pet insurance provider, 70 million households own either a dog or a cat.

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Blazing Sales
By Alan Katz

Is social media for you?
Facebook. Twitter. Blogs. Social media is everywhere and some producers feel obliged to be a part of the movement.
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What's Next
By Bonnie Brazzell and Gil Lowerre

Keep those customers
In the voluntary market, conservation takes many forms.
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Competitive Advantage
By Marty Traynor

Where do great ideas come from?
One of the primary ways we seek to build a competitive edge is to come up with great ideas — ideas that give us an advantage over competitors.
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