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Agent Gentrie Reisinger Pool didn't think she'd end up in the benefits industry. Now she's a district manager and sitting president of FWAHU. Find out how Pool got her start and how she views the industry in the Benefits Selling July issue.

Also, medical tourism had been gaining attention for its innovation. But since health reform, trends have changed. Benefits Selling explores where there's a future for this possible health cost solution.

And as employers are facing tight budgets, more are beginning to experiment with non-traditional benefits. Check out some of the new ways employers are taking care of their employees while watching their bottom line.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

Pool: Insurance isn't sales, it's education

January cover - Benefits Selling They say insurance is the one career no one really plans to follow. Reps don't show up for career day at grade schools, guidance counselors don't recognize budding young agents in high school detention and the once-reliable broker farm system has long since faded into history.
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In This Issue

Pool: Insurance isn't sales, it's education

 

Around the world in 80 co-pays: a look at medical tourism

 

Think outside the box with non-traditional benefits

 

A look at the next generation of brokers

 

Storeylines
By Denis Storey

 

What's Next
By Bonnie Brazzell and Gil Lowerre

 

Competitive Advantage
By Marty Traynor

 

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Around the world in 80 co-pays: a look at medical tourism

Over the past year there has been a lot of buzz about the term "medical tourism." With health care costs continually rising, the attractiveness of providing medical care at up to a ninety percent saving is pretty hard to resist.
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Think outside the box with non-traditional benefits

As companies battle strained budgets during the recession, more and more are offering innovative perks to keep employees engaged, particularly as traditional employee benefit costs continue to rise.
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A look at the next generation of brokers

Not too long ago, I asked three kids, ages 6-7, what they want to be when they grow up. They told me: a football player, a doctor and a teacher. "Not one of you wants to be a benefits broker?" I asked.

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Storeylines
By Denis Storey

'I'm hungry. Let's get a taco.'
I complain a lot about wellness. And I use the verb "complain," because it remains one of those weird social-political issues everyone seems to support in principle.
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What's Next
By Bonnie Brazzell and Gil Lowerre

Blame the economy for lower voluntary sales
Eastbridge's annual U.S. Worksite Sales Report for 2010 was recently released and, according to the findings, sales for the year were down compared to 2009.
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Competitive Advantage
By Marty Traynor

The voluntary benefits menu
Earlier this week, I conducted a continuing education class on voluntary benefits — from the employer's viewpoint — for the Nebraska chapter of CEBS. A mixture of employer benefits professionals, brokers, consultants and insurance company personnel attended the session.
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