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A cross-country relocation at 19 turned college kid Tom Schifano into a Midwest rainmaker at MetLife in just a few short years. But flirting with death will alter even the best-laid career plans. Read more in the Benefits Selling September issue.

Plus, virtually all employers are worried about something. But with a near-recession on the horizon, health reform isn't the elephant it used to be when it comes to employer spending. They're cutting coverage, dropping employees and losing faith. Check out this year's Employer Survey.

And, let's face it: Benefits communications are often corporate and dry. Maybe it's time to think about what consumers want as people, and not just as employees. It's time to think like an entertainer and think like a consumer magazine.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

Tougher than the rest

August cover - Benefits Selling A cross-country relocation at 19 turned college kid Tom Schifano into a Midwest rainmaker at Metlife in just a few short years. But flirting with death will alter even the best-laid career plans.
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In This Issue

Tougher than the rest

 

2011 Employer Survey

 

The entertainment value

 

The science of choice

 

Storeylines
By Denis Storey

 

What's Next
By Bonnie Brazzell and Gil Lowerre

 

Competitive Advantage
By Marty Traynor

 

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2011 Employer Survey

Virtually all employers are worried about something. But with a near-recession on the horizon, health reform isn't the elephant it used to be when it comes to employer spending. They're cutting coverage, dropping employees and losing faith.
Click to continue...

 

 

The entertainment value

Let's face it: Benefits communications are often corporate and dry. Maybe it's time to think about what consumers want as people, and not just as employees. It's time to think like an entertainer and think like a consumer magazine.
Click to continue...

 

 

The science of choice

Breadth of choice is a growing challenge with benefits these days. With the growth of voluntary benefits and other employee-funded coverage, consumers have more choices than ever. This can leave them feeling overwhelmed and confused. In some cases, employees give up, make no choice and go unprotected. If employers and benefits providers understand some key principles of decision-making and know how to best present benefits information, employees have a better chance of making the most informed decisions and getting the coverage they need.

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Storeylines
By Denis Storey

Congress doubles down on the double dip
It's back to school time, again. It’s a shame we can’t send Congress back to the classroom, too, to re-take civics class, American history and, generally speaking, how to get along with their classmates.
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What's next
By Bonnie Brazzell and Gil Lowerre

Segment sales: Don't blame the broker
The impact of the recession on voluntary sales made for a difficult year. Many producers found fewer employees to enroll at re-enrollment and more employees are delaying purchases.
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Competitive Advantage
By Marty Traynor

Know what an employer wants
One of the key concepts in managing customer relationships is listening to the voice of the customer. For brokers, that front line customer is the employer.
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