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Most people don't dream about becoming a broker; they simply become them. But in the case of Bill Hill, he's doing exactly what he set out to do. He meant to get into the insurance business, which goes a long way toward explaining not only his success, but his optimistic outlook.

Plus, employees now have more say in how they manage their retirement savings than ever before. But various studies show employee participation in defined contribution plans remains low despite employer attempts to change this behavior. See how brokers can help.

And as we approach the end of the year, it's natural to reflect back. Let's face it, it hasn't been easy for anyone. But it's been especially hard on brokers and anyone else in this business. Though 2011 was difficult—at best—people in the biz are coming up with new ways to keep their livelihood. Find out what industry experts say about 2011, and what they are predicting for 2012.

Last but not least, don't miss our top 100 marketing and sales tips.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

Broker on purpose

October Benefits Selling William "Bill" Hill is doing exactly what he set out to do with his life. And he couldn't be happier. Or more successful at it.
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In This Issue

Broker on purpose

 

Stormy Forecast

 

Top 100 sales and marketing ideas

 

Costly misconceptions

 

Storeylines
By Denis Storey

 

What's Next
By Bonnie Brazzell and Gil Lowerre

 

Competitive Advantage
By Marty Traynor

 

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Stormy forecast

Industry experts reflect on the good, bad and the ugly of 2011, and predict what will happen in the future.
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Top 100 sales and marketing ideas

Our perennial feature showcases the top 100 sales and marketing ideas of the year. Discover new and creative ways to attract more clients and boost your bottom line.
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Costly misconceptions

Serious misconceptions about the legal system are among the hidden stressors that impose a high cost on people and their workplace. The stressors arise in workers' lives away from the job, but come to the job with them. What happens outside takes a hefty toll inside.

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Storeylines
By Denis Storey

Talking to myself
The argument a federal department of insurance would make the industry a leaner and more efficient market lacks creditability as well as profitability. But, on the other hand...
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What's next
By Bonnie Brazzell and Gil Lowerre

The mind of a retailer
You can argue voluntary is fundamentally a retail business. Its intent is to underline the difference between voluntary and traditional employer-paid coverages.
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Competitive Advantage
By Marty Traynor

Lessons from Steve Jobs
As the founder and driving force behind Apple, the late Steve Jobs is known for finding significant advantages through product innovation. Consider a few of his ideas to help you have a competitive advantage.
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