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By now, we've all heard of the now-famous McKinsey report, which found that a third of employers will drop employee health coverage due to health care reform. Defying previous administration-friendly reports saying the ACA will not have a negative effect on employer sponsored coverage, McKinsey caused a flurry of worry heard around the country. And that was just one report. With surveys and statistics coming out almost daily with different results, what's to believe? Maybe nothing. Read more in the Benefits Selling August issue.

Plus, propelled in part by health care reform legislation, smaller companies are self-insuring more often and buying more stop-loss coverage. The result is a bigger stop-loss insurance market.

And as the competitive landscape for benefits brokers gets tougher, effectively communicating benefits strategies with clients—and helping them better communicate those strategies with their employees—becomes even more critical.

Best regards,


Tamara Patterson
Publisher, Benefits Selling
720-895-4988
[email protected]

Tamara Patterson

Feature Story

Some surveys are more equal than others

August cover - Benefits Selling Defying previous administration-friendly reports saying the ACA would not have a negative effect on employer-sponsored coverage, McKinsey caused a flurry of worry heard around the country. And that was just one report. With surveys and statistics coming out almost daily with different results, who do you trust?
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In This Issue

Some surveys are more equal than others

 

Stop-loss becomes a go

 

Make communication a part of your strategy

 

TPAs find a silver lining

 

Storeylines
By Denis Storey

 

What's Next
By Bonnie Brazzell and Gil Lowerre

 

Competitive Advantage
By Marty Traynor

 

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Stop-loss becomes a go

Ten years ago, benefits self-funding—and the stop-loss coverage that typically accompanies it—was a world occupied mainly by large employers.
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Make communication a part of your strategy

As the competitive landscape for benefits brokers gets tougher, effectively communicating benefits strategies with clients—and helping them better communicate those strategies with their employees—becomes even more critical.
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TPAs find a silver lining

It's been a rough couple of years for insurance agents—best case, health reform will drastically change the way brokers do business; worst case, brokers might have their commissions slashed and find that the new insurance exchanges can quickly and easily perform many of the services they offer clients now.

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Storeylines
By Denis Storey

Blame it on the five-percenters
It's really easy to toss numbers around. I know that. And, apparently, so do the nerds over at McKinsey and Co. In fact, one of my home state heroes, Mark Twain, even once admitted, "Facts are stubborn things, but statistics are more pliable."
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What's Next
By Bonnie Brazzell and Gil Lowerre

Recession hampers voluntary sales
In last month's column, we looked at overall voluntary sales for 2010. In this edition, we analyze the results further by looking at product line sales as well as platform.
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Competitive Advantage
By Marty Traynor

Vendorship vs. partnership
One of the bright spots in Omaha, Neb., every June is the College World Series. It's a great sporting event that attracts thousands from around the country, including dozens of brokers who specialize in selling benefits. And in addition to attending games, many of them choose to visit our office for our CWS Broker Roundtables.
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